WHAT IF?

What If? is a collective.

It's a community based brand, curated to question, learn, and understand more about each other, as well as create new perspectives.

The collective starts with a card game, with different “What if?" questions on each card, sparking curiosity and empathy between individuals.

There will be 3 different levels, with questions that start off playful, moving onto more introspective and deep.

Through continuous social testing and validation, I was able to curate questions that are personal and relatable to many.

What If? will grow through community building events such as pop ups, expansions, and more.